Soft Porn Videos On Tv Part Of ‘crusade’ (Press, 13 April 1988)

In a provocative move, Dutch television is broadcasting soft porn videos, sex advice, and graphic representations of safe sex techniques, raising concerns from feminists and some politicians. The Veronica broadcasting company, which has roots in illegal broadcasts of pop music from a North Sea trawler in the 1960s, claims it aims to extend the boundaries of Dutch radio and television. Critics, however, argue that these shows, showcasing nudity, are sexist and demeaning to women, questioning whether the Netherlands' renowned liberalism is allowing the media freedoms to overstep ethical lines. One of the standout programmes is "The Pin-Up Club," a monthly show likened to video versions of magazines such as Playboy and Penthouse. A spokesperson for Veronica, Hans van der Wijn, highlighted that the show responds to societal changes, asserting that Dutch society is in a period of increasing openness. Despite its popularity, with over three million viewers, many watch discreetly. Politician Andree van Es, a member of the Leftwing Pacifist-Socialist Party, has expressed strong opposition, suggesting that such programming disregards the advancements of the feminist movement and portrays women primarily as objects of desire. She indicated that while banning these shows isn't feasible, they contribute to an outdated and degrading representation of women. Veronica, now a licensed broadcaster with a staff of 200 based in Hilversum, continues to merge innovation with a pioneering spirit established during its pirate radio days. The station re-entered the broadcasting space legally after fighting for four years to establish its role after being banned from airwaves in the early 1970s when international regulations prohibited pirate shows. The Dutch Appeal Court eventually recognised Veronica's legitimacy due to its significant audience. The company asserts that its efforts, including the launch of the soft porn programme at the end of 1987, form part of an ongoing quest to explore fresh concepts in media. Last year, the station was also notable for being among the first to broadcast a video that demonstrated safe sex practices, featuring a live demonstration of a condom being fitted, paired with viewer discussions. Tineke, one of Veronica's original staff and a leading figure in its early days as a disc jockey, reflected on the company's distinct and youthful ethos that encourages new ideas. At 46 years old, she remains a testament to the station's fearless approach to innovation, suggesting that the environment at Veronica allows for continued exploration of contemporary themes in broadcasting.

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