Let’s Call A Spade A Spade (Press, 23 January 1988)
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Summary: Let’s Call A Spade A Spade (Press, 23 January 1988)
On 23 January 1988, a column discussed the overuse of adjectives and euphemisms in journalism and societal communication, criticising their tendency to dilute meaning and coherence. The author expressed frustration with descriptors like "run-of-the-mill" and "happily married," arguing that they are unnecessary and often misleading. For instance, the statement about being "happily married for 25 years" overlooks the reality that all marriages experience difficulties. The notion of describing someone as a "confirmed bachelor" was also challenged, questioning whether it insinuates a lack of interest in heterosexual relationships. The piece further examined how elderly individuals might be referred to in a condescending manner, using phrases like "a ripe old age," suggesting that such language trivialises their experiences. The author noted that fashion publications are particularly guilty of excessive embellishment, portraying women who marry affluent partners in a way that can seem superficial and detracts from their authenticity. Additionally, the column delved into euphemisms that obscure the truth, such as "woman's complaint" for health issues, which trivialises genuine concerns. The term "gay" was mentioned in the context of societal discomfort with openly identifying as such, particularly in a personal anecdote involving the author's sister. Overall, the author's tone conveyed a deep dissatisfaction with the way language is often manipulated to evoke certain emotions or portray individuals in a specific light, ultimately leading to confusion and a loss of credibility. The column indicated that clarity, straightforwardness, and honesty in communication should be prioritised over ornate language. The article concluded by noting the return of Sue Hampton’s column to its mid-week slot, while Rosaleen McCarroll would resume her Saturday column.
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