Plans To Enliven ‘street’ Blocked (Press, 16 January 1988)
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Summary: Plans To Enliven ‘street’ Blocked (Press, 16 January 1988)
Granada Television executives have rejected proposals from "Coronation Street" scriptwriters to introduce gay characters and a black family in response to competition from the rival soap "EastEnders." The scriptwriters viewed the character Hilda Ogden's exit as an opportunity to diversify the cast and attract viewers amid the ongoing ratings struggle. However, according to the "Sun" newspaper, Granada management dismissed these ideas, fearing that introducing such characters would compromise the show's family-friendly image. An insider from "Coronation Street" stated that the executives believe "EastEnders"' success is temporary and worry that changes to the cast could alienate their existing audience. Since its launch three years prior, "EastEnders" has consistently outperformed "Coronation Street" in UK ratings thanks to its edgier storylines.
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