Mr Wallbank Holds Strong Gisborne Hand (Press, 21 July 1987)

On 21 July 1987, political reporter Brendon Burns highlighted the competitive dynamics of the Gisborne electorate, represented by Labour’s Allan Wallbank, who is considered a conservative MP. Wallbank, a farmer, has campaigned successfully in previous elections, diminishing the National Party's majority and winning by a significant margin in the last election. Facing him in this election is Georgina Tattersfield, a former Labour member and agricultural economist, who brings a strong background to her candidacy. Tattersfield aims to unseat Wallbank, especially as unemployment in the electorate, which is the highest in New Zealand at 12 per cent, continues to be a pressing issue. The Gisborne electorate, which stretches from Tolaga Bay to Mahia Peninsula, has been severely impacted by the downturn in the rural economy. This has led to many residents leaving in search of work. The seat has historically reflected national voting trends — it swayed towards Labour in 1972 but returned to National until Wallbank's election in 1984. The economic distress intensified when Watties announced job cuts at its tomato processing operation, contributing to a growing concern among the electorate, with some residents referring to the town as a "ghost town." Burns noted a change in sentiment by late April 1987, as positive signs of economic improvement began to emerge, prompting a shift in public perception towards the government. A recent poll indicated Wallbank had a 12 per cent lead over Tattersfield with a significant portion of voters still undecided. While Tattersfield described her campaign as gaining momentum and expressed confidence about her standing, local sentiments reflect a mixed view towards a change in representation. Many residents applauded Wallbank's efforts as a local MP, particularly his work in housing support for poorer families, especially Māori. Though Tattersfield has garnered some support, particularly from young and female constituents, there is a risk that her assertive campaigning style has alienated potential voters. A government announcement in early July regarding a $19 million investment in Gisborne's water supply system may also have bolstered Wallbank's support. Generally, despite the urgency of unemployment concerns, Gisborne residents appear hesitant to shift their allegiance away from Wallbank, recognising his personal efforts and dedication. In summary, unless an unexpected surge of support for National occurs, Wallbank is likely to retain the Gisborne seat with a majority exceeding one thousand votes as the general election approaches.

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