Virus Campaign Set To Attract More Money (Press, 21 April 1987)

On 21 April 1987, the Minister of Health, Dr. Bassett, expressed optimism regarding increased funding for an A.I.D.S. education campaign in New Zealand. While he refrained from specifying an exact amount, Dr. Bassett anticipated a significant allocation in the upcoming Budget. The framework of the campaign is still in development, but it is expected to emphasize condom use, advocate for clearer safe sex practices, and potentially incorporate more television outreach. Dr. Bassett referenced the recent A.I.D.S. awareness campaign launched in Australia, which featured the "Grim Reaper" character symbolising death. This approach has generated considerable discussion due to its stark and alarming message, which critics say has led some individuals who are not at risk to seek unnecessary testing out of fear. Dr. Bassett acknowledged that while the Australian campaign successfully raised awareness about the dangers of A.I.D.S. and highlighted the risks associated with certain sexual behaviours and needle sharing, there are concerns regarding the scare tactics employed. He noted the importance of assessing the unintended consequences of such campaigns and the potential for an influx of people to burden health services without cause. Moreover, Dr. Bassett articulated his desire for enhanced collaboration with television networks, proposing they take a more active role in educating the public about A.I.D.S. He described the situation as a significant public health risk and emphasised the dire need for effective communication regarding the disease's dangers.

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