‘Safe Sex’ Campaign Launched (Press, 9 January 1987)
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Summary: ‘Safe Sex’ Campaign Launched (Press, 9 January 1987)
On 9 January 1987, the British Government initiated a contentious national leaflet campaign to raise awareness about the dangers of A.I.D.S. The campaign explicitly urged individuals to use condoms if they cannot limit their number of sexual partners. Accompanying television advertisements commenced the same day, and the leaflets aim to reach 23 million households by the end of the following week. In Britain, there have been six hundred reported A.I.D.S. cases, with three hundred fatalities. A government study has suggested a troubling projection for the future, estimating 1,300 deaths due to the virus in 1987, with figures rising to 3,000 in 1988 and potentially reaching 40,000 by the year 2000 if the virus's spread is not curbed. This £20 million (approximately $56 million) awareness campaign has sparked controversy, as some politicians and religious figures criticise it for seeming to condone extramarital sex rather than promoting traditional values.
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