Air N.Z. Courts Gays (Press, 22 April 1983)
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Summary: Air N.Z. Courts Gays (Press, 22 April 1983)
Air New Zealand is actively targeting the homosexual community for travel between the United States and the South Pacific, as stated by Mr John Semone, the airline's district sales manager in San Francisco. In comments made on 22 April 1983, Semone outlined the airline's plans to develop a series of programmes specifically aimed at engaging the gay community, citing its affluence and significance within the San Francisco locale. He noted the partnership between San Francisco and Sydney as sister cities and recognised Sydney's strong and vibrant gay community, which presents a promising market for their services. As Air New Zealand pivots towards this niche market, the airline's competitors, Qantas and Continental, are also beginning to take notice and have reached out to Mark Tours, a travel agency that specifically caters to homosexual clients. This indicates a growing recognition of the potential that targeting the gay market holds for travel organisations. Mr Semone highlighted that Air New Zealand has already made strides in this direction, pointing to the airline's initiative to fly Harry Britt, a noted gay supervisor on the San Francisco City Council, to Sydney earlier in February for its annual gay mardi gras festival. This event showcases the airline's commitment to connecting with the LGBTQ+ community and promoting inclusivity within its travel offerings. Overall, Air New Zealand's actions demonstrate its proactive approach in leveraging the socio-economic dynamics of the gay community to expand its customer base, particularly in the context of trans-Pacific travel between the United States and Australia.
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