Smell Sensation (Press, 11 June 1981)
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Summary: Smell Sensation (Press, 11 June 1981)
A new cinematic experience is set to debut in London with John Waters' film "Polyester," which will introduce a unique scent-based technology known as "Odorama." This innovation allows audiences to engage their sense of smell while watching the film, enhancing the viewing experience beyond traditional visuals and sounds. Upon entering the cinema, each patron receives a card featuring numbered blisters. As key moments occur in the film, such as the heroine applying perfume, viewers will scratch the corresponding number on their card to release the corresponding scent into the theatre, such as the fragrance of Chanel Number Five. "Polyester," opening later in 1981, follows the romantic escapades of a Hollywood star from the 1950s, portrayed by actor Tab Hunter, along with the character Divine, a transvestite. The concept of Odorama is described as both novel and somewhat bizarre, as it will not only bring pleasant aromas to the audience but may also include less desirable scents, a fact which has prompted some commentary regarding which smells might be better left unexperienced. This advancement in film technology reflects an ongoing trend towards immersive entertainment, seeking to engage multiple senses in the cinematic experience.
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