The 1970 S – 1. Life Style (Press, 2 January 1980)

On 2 January 1980, "The Press" began a retrospective series on the 1970s, leading with an article on lifestyle written by Leone Stewart. The decade is described as marked by notable social changes, particularly in family structures, gender roles, and attitudes toward sex. It reflects a shift towards hedonism and increased acceptance of divorce, cohabitation without marriage, and the rise of single-parent families. The women's movement emerged as a significant force for social change, empowering women through economic opportunities, particularly with reforms in domestic benefit laws that supported single mothers and made divorce more accessible. The article portrays the 1970s as a time when public attitudes towards sex became more open, leading to discussions on topics like abortion, gay rights, and contraception, often ahead of changes in legislation. With women's workforce participation on the rise, the dynamics of household roles began to change, leading to new expectations in marriages and family lives. Despite an economic downturn that necessitated two incomes for material comfort, New Zealand developed a rich diversity in lifestyle. Social spaces like pubs became more inclusive, and consumer culture evolved, with people embracing good local wines, dining out, and exploring new culinary trends. The impact of technology began to gain traction, evident in the introduction of home computers and the shifting landscape of employment. The onset of inflation transformed attitudes towards spending and saving, as economic challenges led to a growing divide between regions within New Zealand, particularly between the North and South Islands. Social attitudes also evolved alongside fashion trends, with a nod towards unisex styles, and increasing interest in home comforts such as spa pools becoming commonplace. The article also notes a shift towards a more commercially driven society with a burgeoning class system based on wealth visibility, which fostered a culture of dissatisfaction and mistrust. As the decade drew to a close, New Zealanders expressed feelings of anxiety and concern over their societal trajectory, with rising crime and political polarisation becoming prevalent themes. In summary, the 1970s were characterised by radical social changes affecting families, gender norms, consumer habits, and political sentiments in New Zealand, setting the stage for significant shifts as the country moved into the next decade.

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