Writer Has Tax Plan To Lure Artists Here (Press, 21 September 1977)
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Summary: Writer Has Tax Plan To Lure Artists Here (Press, 21 September 1977)
John Bruce is a strong believer in New Zealand's potential to become a hub for renowned authors, artists, inventors, and performers from around the world. The author of the book "Airscream," which he claims is receiving significant acclaim in the United States and Britain, praises New Zealand's talent and beauty. Having left a successful legal career in London two years prior, Bruce settled in Wellington to focus on writing. He describes "Airscream" as a notable work, drawing comparisons to other popular novels such as Alastair McLean’s "H.M.S. Ulysses," and asserts that it is being hailed by an international publisher as "the most exciting property I have ever read." Expressing confidence in his work, Bruce mentions that substantial advances for publishing rights have been secured, indicating strong commercial interest, particularly with an initial release of 12,000 copies in New Zealand—far exceeding the typical 1,500. The narrative of "Airscream" features a determined female protagonist navigating the challenges posed by large businesses and a government that prioritises its vested interests. Bruce delves into themes of political motivations and morality, hinting at contempt for certain politicians, with a fictional Prime Minister characterised in a way some interpret as a reflection of New Zealand’s Prime Minister, Robert Muldoon. Bruce aims to explore deeper questions about political ambition and judicial integrity. Furthermore, he is advocating for a proposed tax incentive scheme that would exempt authors, artists, and other creatives from taxes on overseas earnings, which could attract talents to New Zealand. Bruce believes this scheme has garnered interest from government officials, including Muldoon. He cites the success of similar exemptions in the Republic of Ireland, where many artists relocated for better financial conditions. He suggests that if enacted, the tax breaks could nurture local talent and draw high-profile figures to New Zealand. Bruce also proposes a temporary tax exemption for local artists on earnings up to NZ$5,000, aimed at fostering their development before transitioning to taxing only overseas royalties. His vision is that such policies will create an attractive environment for creativity, ultimately establishing New Zealand as a leading destination for international talent.
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