Random Reminder (Press, 18 November 1976)
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Summary: Random Reminder (Press, 18 November 1976)
The article discusses the fashion industry's tendency for brands to attempt comebacks, focusing in particular on the lesser-known label Maggy Rouff, which is trying to regain its former popularity. The author expresses discomfort with this trend, suggesting that labels often overestimate their significance in the broader context of fashion. They liken labels to a parcel label that, once sent away, should remain detached rather than returning to the sender. The writer critiques the notion that dress labels assume a higher importance than the garments themselves, arguing that many labels behave as if the clothing is merely a backdrop to their presence. They point out that labels are traditionally hidden away within garments, rather than showcased prominently on the exterior. This leads to a humorous suggestion that perhaps a dress could be designed completely out of labels, a concept that could appeal to a character, such as a transvestite sailor, who might embrace the playful term "label-bodied seaman." Overall, the piece employs a whimsical tone to reflect on the sometimes inflated ego of fashion labels and their desire for recognition, illustrating the notion that their significance should not overshadow the garments they represent.
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