Norman Lear Success Story (Press, 29 October 1976)

The article discusses the ongoing success of Norman Lear's television production house, particularly highlighting the programme "All in the Family," which is entering its sixth season on CBS. The show remains popular, demonstrating Lear's ability to maintain audience interest through strategic adjustments. The latest addition to Lear's lineup is "The Nancy Walker Show," featuring Nancy Walker as a Hollywood actors’ agent. Walker, who originally gained fame from her role in "Rhoda," portrays a character that represents a comedic take on the entertainment industry, complete with a diverse range of clients, including a male homosexual. However, her character's daughter lacks charisma, reminiscent of Julie Kavner’s portrayal in "Rhoda." The article attributes Lear's success to his keen ability to adapt his shows before their ratings hit, particularly through innovative character development and situational changes. For example, the character Maude has been portrayed as undergoing analysis, surrounded by increasingly eccentric characters. This level of adaptability is likened to the precision of a surgeon, suggesting that Lear's team possesses a unique skill set. Talent accumulation is another key aspect of Lear's success, as top creative professionals are attracted to the production house. Casting director Jane Murray is noted for her exceptional ability to find talent, contributing significantly to the company’s prominence in producing successful sitcoms. Mel Tolkin, a frequent scriptwriter for the production, is praised for his rare capability to blend humour with emotional depth, as seen in his work on the new season of "All in the Family." Critics point out that in the latest episodes, characters such as Archie Bunker, portrayed by Carroll O’Connor, are facing the challenge of keeping their storylines fresh and unpredictable. In the season opener, for instance, a plot twist involving Jean Stapleton's character leaving O’Connor over infidelity adds excitement, which is crucial for retaining viewers at the start of a season. The unpredictability of the narrative plays a significant role in keeping audiences engaged, particularly when there is competition from new shows seeking attention. The article underlines that Lear's ability to innovate and adapt in response to audience preferences is central to his enduring television success.

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