There’s A Man In The Cake (Press, 16 October 1975)

In an article published on 16 October 1975, Charles Foley of the Observer Foreign News Service explores the emergence of male cake-poppers, a playful twist on a once-popular entertainment fad. The male cake-popper phenomenon has gained traction in line with the sexual equality movements and the broader context of International Women’s Year. Traditionally, this act involved a naked woman emerging from a cake at parties, typically to entertain male guests. However, now men are taking on this role, particularly at bachelorette parties and other female gatherings, especially in California. David Williams, a student from San Jose State University, has engaged in popping cakes at various parties over the past year. His experiences range from receiving playful reactions to awkward moments, including an incident where a woman bit his arm during a celebration. He has reportedly made up to $50 for his performances, using a plastic foam cake wrapped in decorative materials. Williams partners with Danny Zezzo, who operates an entertainment agency that provides both male and female models for events. Zezzo claims that male cake-popping adds "surprise and spice" to otherwise mundane gatherings, often catering to groups of older women at mixed business parties and conventions. The trend plays into a nostalgic, tongue-in-cheek humour surrounding the idea of women as "edible" objects, echoing themes prevalent in American culture. Even though cake-popping traditionally catered to female guests, agencies are experiencing an increasing demand for male cake-poppers. These performances often take place at events such as car firm gatherings, retirement parties, and informal get-togethers. While there is a light-hearted atmosphere surrounding cake-popping events, some critics within the women's movement dismiss the trend as trivial, viewing it as an extension of gender roles that demeans individuals regardless of gender. A spokesperson from a feminist group expressed concern that such events may promote the objectification of men, likening it to how the concept has historically treated women. Despite mixed reactions, the trend has been acknowledged by more mainstream media, with corporations noting steady interest in hiring cake-poppers for various events—including conventions for the Associated Retail Bakers of America. Some unconventional themes have even emerged, such as a paint company featuring a woman jumping from a paint can. Overall, this phenomenon illustrates an evolving discussion around gender roles and the interplay of humour, sexuality, and objectification, as both men and women navigate the new societal norms brought about by the sexual revolution and women’s liberation movements.

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