‘Miss Brazil’ Wins Contest (Press, 12 November 1971)
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Summary: ‘Miss Brazil’ Wins Contest (Press, 12 November 1971)
On November 11, 1971, Lusia Petterle, a 22-year-old medical student from Brazil, was crowned "Miss World 1971" in a ceremony held in London. Her victory marked a historic moment, as it was Brazil's first win in the prestigious beauty pageant, which featured 56 contestants. Miss United Kingdom, Marilyn Ward, finished as the runner-up, while Miss Portugal, Ana Paula Almeiba, secured third place. Notably, Miss New Zealand, Linda Ritchie, did not advance to the finals.
The event, held at the Albert Hall, was met with significant protest from members of the Gay Liberation Front, the Young Liberals and the Women's Liberation Movement, who criticized the contest as "the most degrading show on earth." Demonstrators outside the venue displayed placards with provocative messages, expressing their anger and demanding more representation, such as the inclusion of a Miss Black Britain and Miss Black United States. A protestor was allowed to enter the hall to deliver a petition against the contest.
The judging panel consisted of notable figures from the entertainment industry, including American actor Douglas Fairbanks Jr., film producer Sam Spiegel, and British comedian Des O'Connor. After the competition, Petterle received a £2,500 prize and opportunities to earn up to £50,000 through appearances and potential film contracts.
Despite the glamor of the event, the protests highlighted ongoing societal issues regarding beauty standards and representation, reflecting a growing discontent among various advocacy groups. Petterle, with her aspirations to specialize in hormones and glands, expressed a willingness to temporarily pause her studies to engage fully in the responsibilities of being Miss World, though she emphasized her intent to return to her education afterward.
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