Sadlers Wells Moves To The Coliseum (Press, 28 August 1968)

On 21 August 1968, the Sadler's Wells Opera House officially opened its doors in London's West End, marking a significant development in the city’s operatic scene. The venue's opening comes after the Coliseum's previous stint as a cinerama theatre, during which it faced a decline in reputation. Now, the Coliseum is being revitalised as a live theatre space, kicking off its new chapter with a production of Mozart's "Don Giovanni." Sadler’s Wells has made a strategic move relocating from Islington, approximately three miles away, to a location just steps from Trafalgar Square. This relocation is seen as a bold challenge to the Royal Opera House at Covent Garden, which is only a mile apart. The Royal Opera House may have cause for concern, as ticket prices for performances at Sadler’s Wells are notably lower, enabling patrons to attend two shows for the price of one at Covent Garden. Ticket prices at the Coliseum range from 5 shillings to 45 shillings, drawing large audiences with already 40,000 advance bookings. The restoration of the Coliseum has cost Sadler’s Wells £130,000, involving extensive renovations over several months. Workmen have been busy recreating the theatre’s vintage appeal, complete with red plush seating and walnut panelling, and enhancing the orchestra pit and proscenium arch to accommodate its new operatic purpose. The first night of "Don Giovanni" featured the notable Australian conductor Charles Mackerras in the orchestra pit, alongside key figures contributing to the production, including Stephen Arlen, managing director of Sadler's; Glen Byam Shaw, director of productions; and the resident designer, Margaret Harris, who operates under the name “Motley.” Sir John Gielgud, a renowned figure in British theatre, has taken on the role of director for this opera, marking his third experience in directing such performances. He brings his extensive background in Shakespearean theatre to guide the singers in this production, which has drawn attention due to the innovative set designs by 24-year-old Derek Jarman, noted for their controversial aspects. Overall, the opening of Sadler’s Wells Opera House and the return of the Coliseum to live performances not only rejuvenate London's cultural landscape but also ignite competition in the opera sector, promising audiences a richer and more varied operatic experience at more accessible prices.

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