Sadler’s Wells Moves To The Coliseum (Press, 27 August 1968)
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Summary: Sadler’s Wells Moves To The Coliseum (Press, 27 August 1968)
On August 21, 1968, London saw the opening of the new Sadler’s Wells Opera House, marking a significant development in the city’s arts scene. This venue, now located closer to the West End, replaces a previous location in Islington, about three miles away. The move is seen as a strategic challenge to the Royal Opera House in Covent Garden, located just a mile away. The Coliseum, which had recently been used as a cinerama theatre, is returning to live theatre with the opera "Don Giovanni." The new pricing strategy at Sadler's Wells positions it as a competitor to Covent Garden, offering opera lovers the chance to see two performances for the price of one at the Royal Opera House. Ticket prices at the Coliseum range from 5 shillings to 45 shillings, attracting a large audience, evidenced by 40,000 advance bookings. The refurbishment of the Coliseum cost £130,000, transforming it back to its former elegance with red plush and walnut panelling. The renovation included significant alterations like enlarging the orchestra pit and changing the shape of the proscenium arch. The opening night featured notable figures in attendance, including Australian conductor Charles Mackerras, Sadler’s managing director Stephen Arlen, and esteemed theatre director Sir John Gielgud, who directed the inaugural production. Gielgud's experience in directing operas is highlighted, as this marks his third engagement in this role. The design aspect of "Don Giovanni" has drawn attention with contributions from 24-year-old designer Derek Jarman, indicating a fresh and perhaps controversial approach to the set design. As the Sadler’s Wells Opera House begins its new chapter, it signifies a shift in London's cultural landscape, sparking competition in the opera world and potentially changing how the public engages with live theatre.
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