A new anti-smoking campaign is upsetting some French commentators by linking lighting up with oral sex. Two of the three ads show a young man poised with a cigarette at the crotch of a suited gent, while one of them shows a young woman in a similar position. The slogan underneath says 'To smoke is to be a slave to tobacco'. "We can't be tepid on this subject," say the campaign's creators. "We have to hit hard. We are working against years of myth on the basis of films and stars, and we fight against this with zero euros." But some critics are offended by the suggested sex act. Florence Montreynaud, the president of an all-female watchdog group, called the ads "unbearable". "What is most shocking is the banalisation of sexual violence," she added.
Credit: GayNZ.com Daily News Staff
First published: Thursday, 25th February 2010 - 11:56am