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TVNZ: Media effect of CU poll irrelevant

Tue 15 Mar 2005 In: New Zealand Daily News

TVNZ has washed its hands of responsibility for the misleading "ripple effect" created by its Close Up @ 7 phone poll on the Civil Union Bill last year, which the network implied showed public opinion overwhelmingly against recognising gay relationships. In responding to a complaint made by media watchdog group GayWatch and GayNZ.com to the Broadcasting Standards Authority, TVNZ's programme standards manager David Edmunds again acknowledged that the poll was unscientific, but thought it "patronising" that GayWatch and GayNZ.com could suggest that the general public were unaware of this. "It is our belief that viewers understand that by their nature they are not scientifc polls," he wrote. "We do not feel the necessity to spell out their unscientifc nature each time one is conducted." Edmunds also dismissed evidence presented in the complaint to show the “ripple effect” created in other media by TVNZ's reporting of the poll, which was presented on TVNZ's website as indicative of how the population was feeling rather than how many calls were received. "What news media outlets elsewhere made of the telephone poll is of no relevance to a formal complaint investigation about a programme broadcast on 2 December." As a final barb, Edmunds called into question the integrity of the complainants. "We venture the view that this complaint would not be before the Authority (nor even lodged with TVNZ) if the final numbers in the poll had been reversed." The BSA has requested a final response from GayWatch and GayNZ.com before it makes its ruling.    

Credit: GayNZ.com News Staff

First published: Tuesday, 15th March 2005 - 12:00pm

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