Love Your Condom has added a boxer and a diver to its tongue in cheek ‘Gear Up’ campaign. Model Kris is the diver and James is the boxer. Love Your Condom (LYC) has described the Gear Up campaign as ‘deliberately sexy, masculine and playful’. They join the biker and bear ads already on billboards, in bus stops and online. A complaint about the biker ad being “degrading to men” was thrown out last month. LYC is the safe sex promotion wing of the New Zealand AIDS Foundation which was launched in 2009. It aims to build a condom culture among gay and bisexual men in New Zealand, by celebrating great sex with condoms. In New Zealand HIV infections among gay and bi men have stabilised. This compares with an increase in most other western countries, including the US, UK and Australia.
Credit: GayNZ.com Daily News staff
First published: Tuesday, 3rd February 2015 - 8:44am