Joe Rich and Lisa Thomson from LYC with the award The New Zealand AIDS Foundation’s safe-sex promoter has been honoured at the TVNZ Marketing Awards. Love Your Condom scooped the not-for-profit industry award at The Langham in Auckland last night. NZAF Communications and Marketing Manager Joe Rich says it was a surprise. “We honestly did not expect to win because we were up against some other amazing campaigns including Paws for Justice and Red Nose Day. "To be recognised as industry leaders is a great honour – it validates all the passion and work that our team and volunteers have put into building LYC into an effective HIV prevention programme.” The awards are described as “a celebration of everything that makes marketing great in New Zealand and beyond”. They are run by the Marketing Association and NZ Marketing magazine. Judges were a selection of elite CEOs and senior marketers.
Credit: GayNZ.com Daily News staff
First published: Friday, 29th August 2014 - 8:45am