Annie Crummer is among those in the video Since its launch in Auckland last night, the celebrity-filled video for the joint Rainbow Youth and OUTLine campaign 'WTF' has already had more than 4,500 views on YouTube and is being furiously shared across social media networks. Countless hours of volunteer work have gone into the campaign, which stands for both “What the Fuck?” and “Where’s the Funds?” It encourages people to sign up to donate $5 a month to help the two organisations pay for the services they provide to the community, such as counselling, advocacy and support. The video features a number of supportive actors and MPs, many of whom were at the launch of the campaign in Auckland last night where host Tamati Coffey said after the video screened “I dunno about you guys but I got chills. I have a feeling it’s gonna be big. It’s about to go viral,” he said. “Get out there and make New Zealand ask What the Fuck?”