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Hell's cookie message leaves a sour taste

Sun 4 Dec 2011 In: New Zealand Daily News View at Wayback

Hell Pizza is feeling the wrath of many angry customers after including the fate "You Will Marry a Transgender" in some of its new "Misfortune" Cookies. The company which has never been afraid to offend is facing a backlash on its Facebook page from people who are outraged. They include Tamsyn Clemerson, who has posted a picture of the offending statement online, and written: "Rick rolls? Fine. Ragging on politicians and other public figures? Fine. But demeaning an extremely vulnerable sector of our population? That's pretty shit, Hells [sic], and I'm really disappointed to find that your company is promoting bigotry under an oh-so-thin veneer of 'humour'." Kyra Wilder has posted on Hell's Facebook page, "Wow... I'm sad that in the 21st century, 'You will marry a transgender' would be considered a misfortune. Definitely do not support this company if they cannot support everyone." Rebecca Shannon has added: "Can someone please explain why Hell thinks that it's appropriate to perpetuate bigotry against members of the GLBT community with your misfortune cookies that say 'you will marry a transgender'. This is disgusting, narrow-minded bigotry, and it's disappointing to see it coming from Hell Pizza. You should be ashamed of yourselves." There is a flood of comments, with many customers adding they will now take their business elsewhere.    

Credit: GayNZ.com Daily News staff

First published: Sunday, 4th December 2011 - 4:18pm

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