Get It On! is delighted at a massive jump in mobile traffic to its site, following an increase from 6.61 per cent of its traffic to a massive 56.28 per cent in the space of 12 months. The condom promotion initiative from the New Zealand AIDS Foundation that specifically targets gay and bisexual men has been working hard to tap into the ever-growing mobile phone market and believes the increase in traffic from mobiles is a result of highly effective marketing across seventeen key apps. "As our mobile traffic increased after the website was developed, it was apparent the site could be enhanced to engage with even more mobile users," says NZAF Executive Director Shaun Robinson. "With mobile traffic consistently around 50 per cent, we've launched a mobile version of the site this month and we expect the number of guys accessing the site from their phones to continue to be ground breaking," he continues. "With the website showing such a high rate of mobile users, it was clear that to remain relevant Get it On! had to be seen around the apps and mobile sites our audience use to hook up. Targeted in-app banner placement made a massive difference in mobile traffic and enabled our safe sex messaging to appear in the virtual environments where guys meet. We want Get it On! to be as close to the action as possible." As internet dating sites have increased in popularity, safe sex messaging has increasingly moved online too. Some of the research behind the development of Get it On! reported that in the six months prior to being surveyed, around half of gay or bisexual men in New Zealand met a sexual partner online.
Credit: GayNZ.com Daily News staff
First published: Friday, 7th October 2011 - 8:11pm